The Professionals
In the last blog, we looked at what you need to create in-house content, but are there any benefits to hiring a professional video service, like what we offer here at Eye of the Bird Films?
Firstly, in-house content creation is a viable option and is worth investing in, however, there are scenarios where professional services are invaluable. For this blog, I will advise from the perspective of Eye of the Bird Films.
Complexity
Producing an engaging video involves much more than just having the right equipment. There is an art form that blends storytelling, lighting, sound design, and post-production to create content that can tell your story through your company’s language and connect with your customer audience. This happens right from the briefing process where we’re able to understand your requirements and the message you’re trying to convey to elicit the right response from your audience.
Time and Resource Constraints
While there are cost benefits to in-house content creation, it can become a resource-heavy endeavour. There is a time, as well as financial investment required to learn how to film and edit, to create engaging content. Professional video services such as ours, streamline this process, delivering high-quality content efficiently which frees up your company’s time.
Personal Expertise and Quality Assurance
We bring a wealth of experience and a commitment to quality to every project. Our singular focus on each project ensures that every aspect of the video production is handled with care and attention to detail from the initial meeting through to delivery. Our clients have often commented that we behaved like a member of their team, and understood the culture and language to ensure that the brand’s message was conveyed in the right way.
Tailored Solutions for Your Brand
The beauty of a small company like Eye of the Bird Films is that we’re able to offer tailored solutions that are specifically designed to meet our client’s needs. Our collaborative approach helps with the delivery of high-quality professional content by keeping our clients in the loop at all stages. We make sure that the storyboard/script etc has been signed off and approved before we start filming. This ensures that everyone is clear on what they are going to be receiving even before filming has started. We also insist that we have compliance sign-off as well as the project leader on set for the shoot. This allows for any on-the-fly changes if needed.
Staying Current with Trends and Technology
Video and is usage is constantly changing with new trends and technologies emerging constantly. We take great pride in staying at the forefront of these developments and being able to recommend the right options that fit into your brand vision. Just because something is current, does not mean it should be adopted immediately. Taking the time to understand the client, their brand, and their customer base ensure that we advise the correct course of action, and create the right content for you.
Scalability and Flexibility
Professional services can scale to fit your vision, whether it be a short social media post or a comprehensive promotional video. This frees up your time and ensures that your content needs are met with precision and care.
Investing in professional video production services gives you access to quality, expertise, and resources to provide invaluable assets for your marketing campaigns. Video is an incredibly powerful tool, allowing you to connect with your customers on a personal level or inform them of changes and important information in a visual form. At Eye of the Bird Films, we offer high-end content creation with a personal touch that can help you with your marketing campaigns.
